One event. One campaign. A permanent audience.
Capture every attendee, segment by session or zone, and monetize the audience year-round instead of letting it walk away anonymous.
12,400contacts captured in 3 days at Afrofest
The Problem
A single event generates thousands of connections. Most organizers let them walk away anonymous. The audience was rented for one day, not owned for the future. Next year’s marketing starts from zero — and relies on paid ads.
How Footfall Works for Events
- Deploy branded portals: Place captive portals across all WiFi access points at the venue.
- Capture at scale: Attendees log in for free WiFi and share email, phone, or social details.
- Monetize impressions: Sponsor banners on the portal drive measurable clicks.
- Re-engage year-round: Post-event campaigns drive ticket sales, merch, and sponsor value.
Typical Results
- 94% attendee capture rate
- 38% post-event email open rate
- 12,400 contacts captured in 3 days (Afrofest 2024)
- $47K in ticket pre-sales from one post-event campaign
Use Cases
- Early-bird ticket campaigns for next year
- Sponsor banner attribution
- Session/zone-based attendee segmentation
- Merchandise and partner promotions
Why It Wins
Events are the ultimate high-density capture opportunity. Footfall turns a three-day audience into a permanent, re-engageable asset — so every ticket you sell next year costs less to acquire.
Start capturing revenue
See how events & venues use Footfall to turn guest WiFi into a growth channel.